people tell themselves they can’t remember names. Research tells us the problem
isn’t memory, it is a failure to listen in the first place. Listening has been
described as the forgotten skill. For sales professionals, effective listening
may be the most important tool in the selling toolbox. During this 90-minute
interactive session, sales professionals learn a discrete set of listening
skills and apply them in challenging customer interactions.
- Listening as a selling tool
- Developing a listening mindset